Tommy Luck Consulting offers an independent and bespoke Marketing, Ticketing & Sales management service for all live events.

A little about our services

Tommy Luck Consulting was set up in 2019 to provide creative Marketing, Ticketing and sales solutions for theatre productions and live events.

A 'full service' high-end ticketing management and consultancy service is provided, communicating directly to industry leaders and working with various production, venue and marketing teams. We strategically plan and manage inventory to maximise yield, utilising our insights and key data to adjust to market challenges and trends dynamically.


  • Budget Management and Planning
  • Creative Direction
  • Brand Guardianship
  • Audience Development
  • Media Planning including:
  • - Print
  • - Out-of-home
  • - Content & Display (PPC)


  • Pricing and Total Seater creation
  • Revenue consultation and venue set up management
  • Sales Analysis. reporting and insights
  • Revenue Management - dynamic pricing
  • Ticket Agent relationship liaison (pricing and promotions, Trade Nights)
  • International & Domestic Tour Operator Marketing
  • Education & Groups Marketing

About Tommy

Tommy Luck is a leading Marketing, Sales and Ticketing specialist and has worked in the theatre and live events industry since 2011. Tommy has been the strategic force behind many successful campaigns, quickly becoming recognised in the industry for his dedication, passion, and care for his client’s projects. Tommy also offers consultation services across the music and theatre industry and has previously worked in-house at Lloyd Webber Theatres, JHI Marketing, Dewynters, AKA, and ATG.

Previous work includes a huge variety of Plays, Musicals, Concerts and Events in the West End, Off West End, regionally and internationally. This includes the record-breaking hit Thriller, Crazy For You and The Lion, The Witch and the Wardrobe; Multiple UK arena tours of ELF & Peter Pan and the regional tour of Sister Act; Immersive experiences such as Peaky Blinders, The Great Gatsby (UK and US), Terrible Thames, Velvet Pines, Humbug and The Choir of Man. His work also includes numerous stage adaptions of the fantastic David Walliams books Gangsta Granny, Awful Auntie, Demon Dentist and (Olivier Nominee 2022) Billionaire Boy. Tommy was also part of the original team that launched ABBA Voyage, the ground-breaking concert in a custom-built arena in London. Most recently, Tommy has been involved with international marketing campaigns, launching premier albums and a series of concerts - Death Note, Addams Family & SuperYou.

Tommy’s main drive is working collaboratively to bring all aspects of ticketing together and, most importantly, deliver audiences. He is passionate and committed to every project and dedicated to giving the client a direct and bespoke professional service with a flexible and open mindset to ideas and initiatives.

Notable shows include...

Get in touch

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