Tommy Luck Consulting offers an independent and bespoke Marketing, Ticketing & Sales management service for all live events.

What we provide

TLC is a creative marketing, ticketing and sales consultancy service offering solutions for clients in the arts and entertainment industry.

We provide a passionate, high-end ticketing & marketing management service for our client’s projects. Working directly with industry leaders and experienced partners, we deliver a holistic approach to deliver audiences and maximise yield.

Utilising our expertise, we provide key insights and data to adjust our campaign to market challenges and trends, offering a dynamic and driven approach to drive sales and reach your target goals.


  • Budget Management and Planning
  • Creative Direction
  • Brand Guardianship
  • Audience Development
  • Media Planning including:
  • - Print
  • - Out-of-home
  • - Content & Display (PPC)


  • Pricing and Total Seater recommendation
  • Revenue consultation and venue set up management
  • Sales Analysis - reporting and insights
  • Revenue Management - dynamic pricing
  • Ticket Agent liaison (pricing and promotions, Trade Nights)
  • International & Domestic Tour Operator Marketing
  • Education & Groups Marketing
  • Ticketing system research and recommendation

About Tommy Luck

Tommy Luck is a leading Marketing, Sales and Ticketing specialist and has worked in the theatre and live events industry since 2011. Tommy has been the strategic force behind many successful campaigns, quickly becoming recognised in the industry for his dedication, passion, and care for his client’s projects. Tommy also offers consultation services across the music and theatre industry and has previously worked in-house at Lloyd Webber Theatres, JHI Marketing, Dewynters, AKA, and ATG.

Previous work includes a huge variety of Plays, Musicals, Concerts and Events in the West End, Off West End, regionally and internationally. This includes the record-breaking hit Thriller, Crazy for You and The Lion, The Witch, and the Wardrobe; Multiple UK arena tours of ELF & Peter Pan and the regional tour of Sister Act; Immersive experiences such as Peaky Blinders, The Great Gatsby (UK and US), Terrible Thames, Velvet Pines, Humbug and The Choir of Man (UK and US). His work also includes numerous stage adaptions of the fantastic David Walliams books Gangsta Granny, Awful Auntie, Demon Dentist and (Olivier Nominee 2022) Billionaire Boy. Tommy was part of the original team that launched ABBA Voyage, the ground-breaking concert in a custom-built arena in London. Most recently, Tommy has been involved with international marketing campaigns, launching premier albums and a series of concerts - Death Note, Addams Family, Wild About You, Your Lie in April & SuperYou.

Tommy’s main drive is working collaboratively to bring all aspects of marking and ticketing together, but most importantly to deliver audiences. He is passionate and committed to every project and dedicated to giving the client a direct and bespoke professional service with a flexible and open mindset to ideas and initiatives.

About Aly Hutcherson

Aly Hutcherson is a Marketing, Sales and Ticketing specialist that has worked in the London theatre industry since 2013. In the past, Aly worked for See Tickets, where she managed the ticketing and sales for West End, Off West End, and regional touring events. Her experience includes running strategic marketing campaigns, creative design, revenue management, event setup and ticketing systems management.

Outside of her work in theatre, Aly managed her own children's entertainment business in North London that specialised in creative storytelling and movement. She ran classes, workshops, and parties that focused on bringing to life make-believe stories that encouraged children to use their imagination.

Aly is passionate about creative storytelling and providing the opportunity for audiences to see a wide variety of art and entertainment. She is particular and accurate in her work and will go the extra mile to meet a client's needs for their projects.

Notable shows include...

Get in touch

If you'd like more information about the services available or would like to arrange a meeting to discuss your current requirements, whether immediate or long term, please contact us.

We would love to hear from you and together we can get things moving swiftly.


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