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Tommy Luck Consulting offers an independent and bespoke Ticketing, Sales, Revenue & Marketing management consultancy service for all live events.

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What we provide

Tommy Luck Consulting (TLC) is a creative consultancy specialising in Ticketing, sales & marketing solutions for the arts and entertainment industry. We offer a high-end, passionate service that supports our clients' projects from start to finish, ensuring strategic, tailored solutions for every event.

Collaborating with industry leaders and experienced partners, we deliver a holistic approach to drive audience engagement and maximise yield. Our team leverages expertise, key insights, and real-time data to adapt campaigns to market challenges and trends, providing a dynamic, results-driven strategy that helps clients achieve their sales goals and connect with their target audiences.

Ticketing Services

At Tommy Luck Consulting, we provide expert ticketing solutions that help optimize sales, enhance customer experience, and maximize revenue potential for every live event. Our services include:

  • Pricing & Seater Recommendations

    Tailored pricing strategies and seating plans to ensure optimal ticket sales and capacity utilisation.

  • Revenue Consultation & Venue Setup Management

    Strategic advice on maximising revenue, along with hands-on management of venue configuration and ticketing systems.

  • Sales Analysis - Reporting & Insights

    In-depth sales reporting with actionable insights to refine strategies and boost performance.

  • Revenue Management & Dynamic Pricing

    Implementing flexible pricing strategies based on demand, maximising revenue while maintaining audience satisfaction.

  • Ticket Agent Liaison

    Managing relationships with ticket agents, including pricing discussions, promotional strategies, and coordination of Trade Nights.

  • International & Domestic

    Tour Operator Marketing: Crafting tailored marketing campaigns to engage both international and local tour operators for enhanced sales.

  • Education & Groups Marketing

    Developing strategies to attract schools, universities, and group bookings, driving large-volume ticket sales.

  • Ticketing System Research & Recommendation

    Evaluating and recommending the best ticketing platforms and systems to suit your specific needs and optimise the purchasing experience.

Marketing Services

At Tommy Luck Consulting, we offer a comprehensive suite of services designed to elevate the impact of your live events and projects:

  • Marketing Strategy

    Tailored, creative campaigns that resonate with your audience and drive engagement.

  • Budget Management and Planning

    Strategic oversight to ensure resources are allocated efficiently, maximising ROI.

  • Creative Direction

    Innovative concepts and visual direction that align with your brand’s identity and event vision.

  • Brand Guardianship

    Protecting and enhancing your brand’s integrity across all platforms and touchpoints.

  • Audience Development

    Engaging and expanding your audience base through targeted marketing and outreach efforts.

  • Media Planning

    Crafting effective media strategies across various channels, including:

    • Print: Reaching your audience through carefully selected print media.
    • Out-of-home (OOH): Maximizing visibility with outdoor advertising solutions.
    • Content & Display (PPC): Driving targeted traffic and conversions with expertly managed digital campaigns.

About Tommy Luck

Tommy Luck is an expert in Sales, Ticketing & Revenue management with over a decade of experience in the theatre and live events industry. Since 2011, Tommy has been behind some of the most successful campaigns in the sector, quickly earning a reputation for his unwavering passion, dedication, and hands-on approach to every project. His expertise spans a diverse range of productions, from theatre and musicals to immersive experiences and large-scale concerts.

Having worked in-house at leading organizations such as Lloyd Webber Theatres, JHI Marketing, Dewynters, AKA, and ATG, Tommy’s career has been defined by his ability to combine creative marketing with data-driven sales strategies to deliver results.

Tommy’s impressive portfolio includes iconic West End shows, regional tours, and international productions. He has worked on hit shows like Thriller, Crazy for You, and The Lion, The Witch and the Wardrobe. His career also boasts multiple UK arena tours for productions such as ELF and Peter Pan, as well as immersive experiences like Peaky Blinders, The Great Gatsby (UK & US), and The Choir of Man. Tommy has also played a key role in stage adaptations of David Walliams’ popular books, including Gangsta Granny, Awful Auntie, and the Olivier-nominated Billionaire Boy.

One of Tommy’s most notable achievements is his involvement with the ABBA Voyage concert in London, where he was part of the original team that launched the innovative production. Most recently, Tommy has been instrumental in driving international marketing campaigns for shows like Death Note, Addams Family, Wild About You, Figaro, Jo- The Little Women Musical, Your Lie in April, and SuperYou.

With a deep-rooted commitment to collaboration, Tommy’s approach is always tailored to the unique needs of each project. He works closely with clients to craft dynamic, integrated strategies that connect with audiences, boost ticket sales, and drive success. Passionate about every project he takes on, Tommy is dedicated to delivering a highly personalized service that brings creative ideas to life and maximises results.

Notable shows include...

Get in touch

If you'd like more information about the services available or would like to arrange a meeting to discuss your current requirements, whether immediate or long term, please contact us.

We would love to hear from you and together we can get things moving swiftly.

tommy-luck-consulting

Tommy Luck Consulting
405 Strand, London WC2R 0NE

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