Start here
Box Office 360
Is your show on track? Find out in 2 days.
Send us a box office export and your targets. You get one clear report and a 30-minute call on what to do next.
Find out moreThe proof
Tommy Luck Consulting (TLC) is a UK-based, commercially led ticketing and revenue management and consultancy for theatre, concerts, tours and immersive experiences. We work with UK and international producers and promoters to build the pricing, distribution and sales strategy that turns audience demand into maximised box office revenue.
Every campaign starts with the same question: how does this show sell the most tickets, at the right price, to the right audience, at the lowest cost of sale?
We work directly with venues, producers, promoters and ticketing partners to build that answer, then run the sales activity that delivers it.
Clients get a single point of accountability across pricing, distribution and data, instead of managing it all separately.
We use real-time sales data and market trends to adjust campaigns as they run, not just at launch, so pricing and allocations keep working as hard as they can all the way to opening night and beyond.
Bringing a show to the UK? Producers and promoters from the US and further afield come to us for the local knowledge that doesn't travel with the production: how UK audiences buy, how agent liaison and trade nights work here, and how to price and release inventory for this market. We become your ticketing team on the ground, from on-sale to closing night.
Support for international producersNo sales? Low sales? We fix it.
Start here
Is your show on track? Find out in 2 days.
Send us a box office export and your targets. You get one clear report and a 30-minute call on what to do next.
Find out more01 · Plan
Week-by-week projections, break-even cases and a one-page investor summary.
Find out more: Box office forecast & investor model02 · Deal
Venue terms checked, tours routed by sales potential and the right ticketing platform.
Find out more: Venue, tour & system set-up03 · Launch
House scaling, premium tiers, groups and access rates, and on-sale day monitoring.
Find out more: Pricing & on-sale launch04 · Report
Weekly reporting and suggestions, built from your venue's overnight exports.
Find out more: Box office reporting05 · Grow
Live pricing, agent and distribution management, groups, tour operators and upgrades.
Find out more: Revenue growth programme06 · Close
Settlements checked, a full reconciliation and lessons for the next show.
Find out more: Settlement & post-run reviewSpecialism
Alongside every stage
We also offer full marketing services.
Every Seat Tells a Story. We Make Sure They Hear It.
A ticketing, revenue and sales strategist working across theatre and live events since 2011. Tommy built his reputation running the commercial engine behind major campaigns: pricing, distribution, agent relationships and revenue management, before layering the marketing on top to convert that strategy into full houses.
His approach is built on one principle: ticketing and revenue strategy comes first, and everything else, creative, media, positioning, is built to serve it.
More about Tommy and the teamConsultancy is platform-agnostic: we recommend the right system for your show, whoever supplies it. Where you would rather one team designed the strategy and ran it, Tommy also directs Tix-IT, a dedicated ticketing and box office provider for venues and productions across the UK.
How Tix-IT works with TLCTommy has a remarkable understanding of the theatre business, particularly ticketing and audience development. He has a real instinct for what works in the London market. He's exactly the kind of professional I want beside me when we are trying to fill a house, and someone people genuinely enjoy working with. I recommend him without hesitation.
Tommy is an experienced and knowledgeable live ent ticketing, box office & sales marketing professional who drives growth with energy, easy collaboration and expert industry insight.
I enjoyed working with Tommy. He was proactive and effective to deal with agents in driving sales on my show.
Whether you need a full ticketing and revenue strategy from the ground up, or a focused review of pricing, distribution or systems for an existing production, we would like to hear from you, wherever your production is coming from.
Your first get-to-know-you meeting is free.
contact@tommyluck.co.uk07717 772 045WhatsApp
