Independent. Commercial. Accountable to you.
Tommy Luck Consulting (TLC) is an independent ticketing, revenue and sales strategy consultancy working across theatre and live events since 2020.
We bring commercially led ticketing experience from Lloyd Webber Theatres, JHI Marketing, Dewynters, AKA and ATG to every production, giving producers one accountable partner for pricing, distribution and sales performance.
- 2011
- In the room since
- In-house at the West End's biggest names
- 2020
- TLC founded
- Independent, and working directly for clients
- 1
- Point of accountability
- Pricing, distribution and data under one roof
- 360°
- View of your sales
- Theatre, arena, tour and international
One question drives every campaign.
“How do we sell the most tickets, at the right price, to the right audience, and maximise your sales?”
- 1
One point of accountability
Pricing, distribution and sales performance data under one roof. No cookie-cutter approach, and honest communication with clients.
- 2
Live, not static
Real-time sales data and market trends adjust the strategy as it runs, all the way to opening night and beyond.
- 3
Direct with everyone
We work directly with venues, producers, promoters and ticketing partners, then run the sales activity that delivers.
Past. Present. Future.
One relationship that grows with every stage of a production. We work directly for the client, giving honest insight into their sales performance, alongside marketing agencies, venues and box offices.
Past
Over a decade in the room
In-house since 2011 across the West End's biggest names. Commercial lead on record-breaking titles, arena tours and ABBA Voyage.
Present
Live today
TLC leads pricing, reporting and revenue strategy on current productions, with daily sales tracking and live pricing moves.
Future
Where we're headed
Growing TLC across theatre, touring and live events, with new, faster ways to work with us, starting with the Box Office 360.
Over a decade of proven delivery. Now sharper than ever.
Tommy Luck
- Lloyd Webber Theatres
- JHI Marketing
- Dewynters
- AKA
- ATG
A ticketing, revenue and sales strategist working across theatre and live events since 2011. Tommy built his reputation running the commercial engine behind major campaigns: pricing, distribution, agent relationships and revenue management, before layering the marketing on top to convert that strategy into full houses.
Record-breaking runs of Thriller, Crazy for You, Dirty Dancing and The Lion, The Witch and The Wardrobe. UK arena tours including Elf, Blippi and Gabby's Dolls House. Immersive experiences from Peaky Blinders, The Great Gatsby and The Choir of Man, across the UK and US. David Walliams stage adaptations, one of them Olivier-nominated, and premium concert and album launches. Part of the original team behind the launch of ABBA Voyage.
His approach is built on one principle: ticketing and revenue strategy comes first, and everything else, creative, media, positioning, is built to serve it.
Meet the TLC team.
The people behind your seamless ticketing journey.
Tommy Luck
Company director, new business & client management
Gemma Wood
Director, business manager & accounts
Jess Thaxter
Director, data & insights manager
Logan Cansdale
Data analyst
Terry Sambridge
Creative designer - Sandwich MediaWhat makes us different.
One direct line, not a queue
One senior specialist across pricing, distribution and data. Fast, direct answers, with no smoke and mirrors.
Numbers never lie
Every recommendation is backed by real sales data and market trends, not guesswork.
Fast to mobilise
No lengthy onboarding. We can be embedded in your ticketing, pricing and reporting within days, not months.
Honest, no-spin reporting
Straight talk on what's working and what isn't, even when the news isn't easy to hear.
STAR member
A member of STAR, the ticketing industry's own consumer-protection standard, not a marketing claim.
Works with your team
Already have a marketing agency? We slot in purely on ticketing and revenue, working directly with your team.
What producers and partners say
I enjoyed working with Tommy. He was proactive and effective to deal with agents in driving sales on my show.
Tommy's insight and hard work on The Choir of Man has been a key part of the success of the show in London's West End. A brilliant team player.
Tommy has a remarkable understanding of the theatre business, particularly ticketing and audience development. He has a real instinct for what works in the London market. He's exactly the kind of professional I want beside me when we are trying to fill a house, and someone people genuinely enjoy working with. I recommend him without hesitation.
Empty seats are not an option
Your first get-to-know-you meeting is free.