ThrillerWest End
05 · Grow
Revenue growth programme
Live pricing, agent and distribution management, groups, tour operators and upgrades.
We use real-time sales data and market trends to adjust campaigns as they run, not just at launch, so pricing and allocations keep working as hard as they can all the way to opening night and beyond.
05 · Grow
What's included
- Live pricing on sales and demand
- Agent and distribution management
- Groups, education, tour operators
- Premium, VIP and upgrades
The specialism
In practice
- Dynamic & Revenue Management
- Live pricing adjustments driven by sales velocity, competitor activity and market conditions.
- Ticket Agent & Distribution Management
- Agent liaison, pricing and promotions, trade nights, and management of third-party distribution to maximise reach without eroding yield.
- Tour Operator Relations
- International and domestic group and tour trade relationships that drive volume sales.
- Education & Groups Sales
- Dedicated strategy for group bookings and schools audiences, a channel too often left underdeveloped.
FAQs
Common questions
What does the Revenue growth programme cover?
It's weekly, hands-on support once your show is on sale. That means live pricing, agent and distribution management, groups and tour operators, and premium seats and upgrades, all aimed at selling more seats at the right price.
How does live pricing work?
We track sales and demand performance by performance. Then we adjust prices and seat release to match, raising them where demand is strong and supporting softer dates before they become a problem.
Which ticket agents and partners do you work with?
We manage your relationships with the main ticket agents and distribution partners. That covers allocations, pricing, promotions and trade activity, so your show is visible in the right places without undercutting your own box office.
Do you look after groups and tour operators?
Yes. We set up group, education and tour operator rates, deal with bookers directly, and use group sales to fill midweek and quieter performances well in advance.
How will I know what's working?
You get a weekly report built from the venue's sales data, with clear suggestions for the week ahead. You'll always see where revenue is coming from and what's changed.
The proof
Shows we have worked on
Kind words
What producers and partners say
Tommy is an experienced and knowledgeable live ent ticketing, box office & sales marketing professional who drives growth with energy, easy collaboration and expert industry insight.
I enjoyed working with Tommy. He was proactive and effective to deal with agents in driving sales on my show.
We've had the joy of working with Tommy for a decade and he has brought deep operational knowledge and a great initiative, culminating in an impressive financial performance for every production we have worked on together. He's unquestionably become a seriously invaluable member of the team.
What comes next
Related services
Let's talk about your show
Empty seats are not an option
Your first get-to-know-you meeting is free.