Services

Every seat deserves the right price.

Independent ticketing, pricing and revenue strategy for theatre and live events. Start with a fast read on where your show stands, then bring us in at any stage, from the first forecast to the final settlement.

Box Office 360Start a conversation

Member of STAR, the ticketing industry's consumer-protection body.

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Box Office 360

Is your show on track? Find out in 2 days.

Send us a box office export and your targets. You get one clear report and a 30-minute call on what to do next.

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  1. Pace vs targetWhere sales are today, how fast they're moving, and what you need per day to hit opening night and the end of the run.
  2. Projection to closeLikely outcomes at your current pace, with best and worst cases.
  3. Pricing & yieldHow your price bands, discounts and comps are performing, and where money is being left on the table.
  4. Hot & cold spotsWhich dates, days and slots are strong or weak, and where to focus.
  5. Channel & agent mixWhere your sales come from and what each channel really costs you.
  6. Three priority actionsClear, practical recommendations you can put in place straight away.
Before the curtain · Stages 1 to 3

Plan, deal, launch.

02 · Deal

Venue, tour & system set-up

  • Venue terms, holds and fees checked
  • Tour routing by sales potential
  • The right ticketing platform
  • Settlement terms agreed before signing
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Through the run · Stages 4 to 6

Report, grow, close.

05 · Grow

Revenue growth programme

  • Live pricing on sales and demand
  • Agent and distribution management
  • Groups, education, tour operators
  • Premium, VIP and upgrades
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Specialism · Touring

Every venue, one strategy.

For producers and promoters taking a show on the road. Every venue brings its own deal, its own ticketing system and its own audience. We pull them into one plan.

Touring market expertise
UK and arena tours, from family shows to concerts, priced for how each market buys.
Multi-venue management
One point of contact for every venue, box office and promoter on the route.
Every ticketing system
Pricing, holds and allocations set up consistently, whichever system each venue runs.
One tour-wide view
Sales from every stop in a single report, so you see the whole tour at a glance.
Settlements, venue by venue
Deals checked before signing and every settlement verified after.
More about touring
Alongside every stage

Flexible support

Senior ticketing expertise when you need it, without a full-time hire.

Flexible support

Press nights

Managing the press and guest list, seating critics and VIPs, and running the box office side on the night.

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Flexible support

Cover

Stepping in when a head of ticketing or box office manager is away or between roles.

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Ways to work with us

Fixed scope, ongoing or on performance

  1. Fixed scope

    Project fee

    A defined job: a forecast, a pricing audit, a venue deal or an on-sale launch.

  2. Ongoing

    Retainer

    Ongoing reporting, strategy and live pricing, from weekly reporting to a full partnership.

  3. Performance

    Success fee

    A share of gross above an agreed baseline. Pay for performance, not promises.

A retainer with a success fee on top is a common mix.

How we work together

From hello to work begins

  1. 1

    First meeting

    Free

    A get-to-know-you chat about your show, your goals and where sales stand.

    Suggested: week 1

  2. 2

    Initial consultancy

    We go through your plans and numbers together and recommend the right services.

    Suggested: weeks 1 to 2

  3. 3

    Services agreed

    Scope & quote

    A written scope and quote. You sign it off before anything starts.

    Suggested: week 2

  4. 4

    Work begins

    Days, not months

    We plug straight into your team. Reporting, pricing and sales activity start right away.

    Suggested: weeks 2 to 3

Timings are a guide and shaped to your production. Need a fast read first? A Box Office 360 can run alongside step 2.

Also directed by Tommy Luck

Tix-IT: when you need the strategy delivered

Consultancy is platform-agnostic: we recommend the right system for your show, whoever supplies it. Where you would rather one team designed the strategy and ran it, Tommy also directs Tix-IT, a dedicated ticketing and box office provider for venues and productions across the UK.

How Tix-IT works with TLC
The proof

Shows we have worked on

ThrillerThrillerWest End
Crazy for YouCrazy for YouWest End
The Choir of ManThe Choir of ManWest End
ABBA VoyageABBA VoyageConcerts
See all 90+ shows
Kind words

What producers and partners say

It was a pleasure working with Tommy. He brought a creative approach to the project and was always enthusiastic about developing ideas and finding solutions!

Katy LipsonProducer, Aria Entertainment

We've had the joy of working with Tommy for a decade and he has brought deep operational knowledge and a great initiative, culminating in an impressive financial performance for every production we have worked on together. He's unquestionably become a seriously invaluable member of the team.

Neal FosterDirector, Birmingham Stage Company

Tommy and I have worked through some challenging situations together, and he's always remained helpful and professional throughout. I've really valued his expertise and willingness to talk things through and find practical solutions. He's someone I trust to deliver and is a pleasure to work with.

Michael PeckDirector of Venues & Operations
Read more kind words
Let's talk about your show

Start with a Box Office 360

Two working days, one clear report and a 30-minute call on what to do next. Your first get-to-know-you meeting is free.

Book a Box Office 360Start a conversation