ThrillerWest End
02 · Deal
Venue, tour & system set-up
Venue terms checked, tours routed by sales potential and the right ticketing platform.
Venue deals
What we check in a venue deal
- The box office split or guarantee
- Ticketing charges and booking fees
- Credit card and agent commissions
- Who controls pricing and allocations
- Comps and house seats
- Data ownership
- Reporting
- How and when settlement happens
We flag anything that will cost the show money or limit what you can do with pricing later.
Ticketing systems
Choosing a ticketing system
If the show or venue needs its own system, we start with how you'll sell: one venue or a tour, direct or through agents, how much pricing control and audience data you want, and your budget.
We shortlist systems that fit, run the demos with you, compare fees and contract terms, then oversee the build so the seating plans, prices, agent feeds and reports are right from day one.
02 · Deal
What's included
- Venue terms, holds and fees checked
- Tour routing by sales potential
- The right ticketing platform
- Settlement terms agreed before signing
Also available as ongoing tour planning.
The specialism
In practice
- Venue Set-Up & System Consultation
- Research and recommendation on the right ticketing platform and configuration for the show.
FAQs
Common questions
Can you look at a venue deal before we sign?
Yes, and that's the best time. We'll review the ticketing and box office terms and suggest what to push back on.
Which ticketing systems do you work with?
All the main ones used in UK theatre. We're independent, so we recommend whatever suits the show, not a particular supplier.
Who owns the customer data?
It depends on the venue deal and the system, and it's one of the first things we check. We'll make sure you know what data you'll get and when.
Can you set up agent allocations and feeds?
Yes. We agree allocations and commissions with agents and check that their sales flow correctly into your reports.
The proof
Shows we have worked on
Kind words
What producers and partners say
Tommy's insight and hard work on The Choir of Man has been a key part of the success of the show in London's West End. A brilliant team player.
Tommy has a remarkable understanding of the theatre business, particularly ticketing and audience development. He has a real instinct for what works in the London market. He's exactly the kind of professional I want beside me when we are trying to fill a house, and someone people genuinely enjoy working with. I recommend him without hesitation.
It was a pleasure working with Tommy. He brought a creative approach to the project and was always enthusiastic about developing ideas and finding solutions!
What comes next
Related services
Let's talk about your show
Empty seats are not an option
Your first get-to-know-you meeting is free.