ThrillerWest End
04 · Report
Box office reporting
Weekly reporting and suggestions, built from your venue's overnight exports.
Built from your venue's overnight exports. Nothing extra for your team to do.
The report
What a report includes
We bring together the box office system, agent sales and your own sales tracker into one clear report, daily or weekly.
- Headline figures: tickets sold, gross, average ticket price, capacity sold and percentage of gross potential
- Sales by day and week, compared with the same point last week
- Every performance: sold, reserved, comps, occupancy and gross, with the change since the last report
- Channel and agent mix: box office against agents, and how each agent is selling and at what price
- Price bands and seating sections: which prices and areas are selling
- A projection to opening or closing, with clear scenarios
- A short written summary of what moved and why
Every figure is reconciled back to the box office total, so you can trust the numbers.
Suggestions
What the suggestions tend to look like
Practical, specific actions, for example:
- Move an offer onto the weak midweek evenings rather than the strong weekend matinees
- Give an agent more allocation on the performances they sell best
- Restart group sales with a new rate after an early group offer closes
- Price up premium seats where they're selling out early
- Treat a one-off spike, such as group bookings converting, separately so it doesn't skew the forecast
04 · Report
What's included
- Weekly reporting and suggestions, per show
- Or an ongoing strategy retainer
The specialism
In practice
- Sales Analysis, Reporting & Insight
- Clear, regular reporting that shows exactly where revenue is coming from, and where it is being left on the table.
FAQs
Common questions
How often do I get a report?
Daily, weekly or both. Daily reports suit launches and key campaign periods; weekly suits a settled run.
Where does the data come from?
Your box office system's exports and the reports from TodayTix and other agents, all reconciled to one set of figures.
Can investors see the reports?
Yes. We can produce a version for producers and a shorter summary for investors or the wider team.
What format are the reports in?
A PDF report, circulated daily or weekly.
The proof
Shows we have worked on
Kind words
What producers and partners say
It was a pleasure working with Tommy. He brought a creative approach to the project and was always enthusiastic about developing ideas and finding solutions!
We've had the joy of working with Tommy for a decade and he has brought deep operational knowledge and a great initiative, culminating in an impressive financial performance for every production we have worked on together. He's unquestionably become a seriously invaluable member of the team.
Tommy and I have worked through some challenging situations together, and he's always remained helpful and professional throughout. I've really valued his expertise and willingness to talk things through and find practical solutions. He's someone I trust to deliver and is a pleasure to work with.
What comes next
Related services
Let's talk about your show
Empty seats are not an option
Your first get-to-know-you meeting is free.