ThrillerWest End
Alongside every stage
Marketing & brand
Campaigns built on the ticketing strategy, with paid media managed for you.
We also offer full marketing services.
Tommy's approach is built on one principle: ticketing and revenue strategy comes first, and everything else, creative, media, positioning, is built to serve it.
Every Seat Tells a Story. We Make Sure They Hear It.
Beyond campaigns
Beyond campaigns and paid media
- Campaign planning tied to sales
- A calendar of activity built around the performances that need help, with each activity's effect tracked in the sales data.
- Offers and agent promotions
- Planning offers such as Black Friday or LOVEtheatre Week so they bring in new bookers rather than discounting tickets that would have sold anyway.
- Groups and direct sales
- Outreach to schools, colleges, dance and drama groups and group organisers, with the right group rates.
- Brand and show positioning
- Making sure the show's look, copy and key messages are consistent across posters, the website, agents and social.
- Website and booking journey
- Checking the route from an ad or social post to a completed booking, and fixing where people drop out.
- Email and audience data
- Using customer data to target past bookers and lookalike audiences.
- Partnerships
- Cross-promotions with venues, brands and other shows that reach the same audience.
Alongside every stage
What's included
- Campaigns built on the ticketing strategy
- Paid media managed
FAQs
Common questions
Do you replace our marketing agency?
No. We usually work alongside the agency, making sure campaign activity lines up with what the box office data shows.
How do you measure whether marketing is working?
We track daily sales against each piece of activity, so you can see what moved tickets and what didn't.
Can you help with group sales?
Yes. We can set up group rates and organise outreach to schools, colleges and group organisers.
Do you work on brand for new shows?
Yes. We work on brand and positioning for new shows as well as for shows already running.
The proof
Shows we have worked on
Kind words
What producers and partners say
I enjoyed working with Tommy. He was proactive and effective to deal with agents in driving sales on my show.
Tommy's insight and hard work on The Choir of Man has been a key part of the success of the show in London's West End. A brilliant team player.
Tommy has a remarkable understanding of the theatre business, particularly ticketing and audience development. He has a real instinct for what works in the London market. He's exactly the kind of professional I want beside me when we are trying to fill a house, and someone people genuinely enjoy working with. I recommend him without hesitation.
What comes next
Related services
Let's talk about your show
Empty seats are not an option
Your first get-to-know-you meeting is free.